Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
Las Vegas convention center
About LVCVA
more than 148,000 hotel rooms
over 10.5 million square feet of meeting and exhibit space citywide
official destination marketing organization
Mission
To attract visitors by promoting Las Vegas as the world's most desirable destination for leisure and business travel.
Supporting All of Southern Nevada
Today, the entire Southern Nevada economy i
OVERVIEW ABOUT CONVENTION
ASTA(The American Society of Travel Agents)
The world's largest association of travel professionals
More than 20,000 members from 140 countries across the world
2007 ASTA International Destination Expo in Jeju, Korea
Duration : March 25, 2007 ~ March 29, 2007
Bi-annual General Assembly at home and abroad to strengthen the
expertise and networking of its mem
국제무역은 오랜 역사 동안 국가와 집단 사이에서 이루어진 다양한 거래로 발전해 왔습니다. 이러한 거래는 특정 국가나 집단의 사람들 사이에서 오랜 시간 동안 전해져 온 상관습적인 행위에 의해 형성되었으며, 이를 일반적으로 "관습"이라고 정의합니다. 관습은 상업 활동을 포함한 모든 사람들에
1. MICE 산업이란?
MICE는 Meeting, Incentive travel, Convention, Exhibition(Exposition)의 약어로서, 회의, 포상관광, 컨벤션, 전시회를 포괄적으로 지칭하는 개념이다. 호주, 싱가폴 등 아시아권에서 산업정책적 개념으로 MICE란 용어를 쓰고 있으며(김철원, 2008), 지역에 따라서 BT(Business Travel, Business Tourism), IBTM(Incentives, B
Ⅰ. 서론
복합운송이라는 용어는 1929년 항공운송에 관한 Warsaw 조약 제4장 “복합운송에 관한 규정(Provisions Relating to Combined Transport)에서 처음 사용되었다. 복합운송이란 특정화물을 육상, 해상, 항공 등 두 가지 이상의 다른 운송수단(two different mode of transport)을 이용하여 출발지에서 최종 목적지까지
네덜란드의 기본 정보
네덜란드 국기의 맨 윗줄 적색은 전쟁에 나선 국민의 용기를 의미 중간의 백색은 신의 영원한 축복을 받는 신앙심을 의미하며 마지막의 청색은 조국에 대한 충성심을 의미하고 있습니다.
? 위치 : 유럽북서부
? 수도 : 암스테르담
? 환율 : 1유로 = 1424.70원
? 언어 : 네덜란드어
Seoul :
Your Complete Convention City
-Success of international meeting
- G20 in 2010, Nuclear summit in 2012
LAS Vegas
- Changes to the image of gambling
in the city as a convention city
- Exhibition visitors and the number of MICE events increased continuously
Seoul CVB
REASONS TO CHOOSE SEOUL
WHY Seoul?
-Convenience
-A World Top 5 Convention City
-Necess
Busan
BEXCO
BEXCO, located in Haeundae, a beach resort community offers not only the successful organization of international conferences and exhibitions, but also many other pleasures for its participants.
Outline of the construction
-Scale Site -> 134,607 m2
-Outdoor -> 4,000평
-Indoor -> 8,568 평
-Convention hall -> 1,501 평
-the number o
Convention Bureau/National Tourist Office and the Asia’s Best City for Business Events (CEI Asia Industry Awards 2010)
Best Business City in South East Asia 2010 (Business Travellers Asia Pacific)
World’s easiest place to do business (Doing Business 2011 Report, World Bank- covering the period June 2009 to May 2010.)
Top International Meeting City for the third